Advances in luxury brand management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell, editors
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Kapferer, Jean-Noël (ed.) ; Kernstock, Joachim (ed.) ; Brexendorf, Tim Oliver (ed.) ; Powell, Shaun M. (ed.) |
| Publisher: |
Cham : Palgrave Macmillan |
| Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Luxusgut | Markenartikel | Management | Luxusware | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | x, 256 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 10 Beiträge |
| ISBN: | 978-3-319-51126-9 ; 3-319-51126-2 ; 978-3-319-51127-6 |
| Other identifiers: | 10.1007/978-3-319-51127-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639311