Luxury brand management : a world of privilege
Michel Chevalier, Gérald Mazzalovo
| Year of publication: |
2008
|
|---|---|
| Authors: | Chevalier, Michel ; Mazzalovo, Gérald |
| Publisher: |
Singapore : John Wiley & Sons (Asia) Pte. Ltd. |
| Subject: | Konsumgüterindustrie | Consumer goods industry | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenführung | Brand management | Luxusgut | Management | Luxusware | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xiv, 423 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-82326-2 ; 0-470-82326-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013489878