Advances in Pricing Strategies and Tactics
Year of publication: |
2013
|
---|---|
Authors: | Kopalle, Praveen K. ; Hansen, Robert |
Published in: |
The Oxford handbook of managerial economics. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-998409-1. - 2013
|
Subject: | Preismanagement | Pricing strategy | Theorie | Theory |
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