Advancing cultural frontiers to champion global business in emerging markets
Year of publication: |
2020
|
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Authors: | Norhayati Zakaria ; Asmat Nizam Abdul Talib ; Amelinckx, Andrea |
Published in: |
Transcending cultural frontiers : practices, challenges, and strategy for international business. - Singapore : Springer, ISBN 978-981-15-4453-8. - 2020, p. 1-10
|
Subject: | Globalization | Culture | International business | Intercultural competence | Sharing economy | Multinationales Unternehmen | Transnational corporation | Globalisierung | Interkulturelles Management | Cross-cultural management | Schwellenländer | Emerging economies | Interkulturelle Kompetenz | Cross-cultural competence | Internationaler Markteintritt | International market entry | Internationale Geschäftsbeziehungen | Interkulturelle Beziehungen | Cross-cultural relations |
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