Superfluous or moderation? : the effect of religious value on conspicuous consumption behavior for luxury products
Year of publication: |
2015
|
---|---|
Authors: | Norhayati Zakaria ; Wan Nurisma Ayu Wan Ismail ; Asmat Nizam Abdul Talib |
Published in: |
Emerging research on Islamic marketing and tourism in the global economy. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-6272-7. - 2015, p. 1-18
|
Subject: | Konsumentenverhalten | Consumer behaviour | Islam | Kulturelle Identität | Cultural identity | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Malaysia |
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