Advancing entrepreneurial marketing : evidence from born global firms
Year of publication: |
2012
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Authors: | Sullivan Mort, Gillian ; Weerawardena, Jay ; Liesch, Peter Wayne |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 3/4, p. 542-561
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Subject: | Unternehmensgründung | Business start-up | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach |
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