Advancing industrial marketing theory : the need for improved research
Year of publication: |
2014
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Authors: | LaPlaca, Peter |
Published in: |
Journal of business market management : JBM. - Berlin : Freie Universität, Marketing-Department, ISSN 1864-0761, ZDB-ID 2384325-1. - Vol. 7.2014, 1, p. 284-288
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Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/96107 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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