Commentary: relative presence of business-to-business research in retailing literature
Rajiv P. Dant; James R. Brown
| Year of publication: |
2009
|
|---|---|
| Authors: | Dant, Rajiv P. ; Brown, James R. |
| Other Persons: | LaPlaca, Peter J. (contributor) ; Katrichis, Jerome M. (reviewed) |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 16.2009, 1/2, p. 31-39
|
| Subject: | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003851187