Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Hester van Herk, Carlos J. Torelli (editors)
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Herk, Hester van (ed.) ; Torelli, Carlos J. (ed.) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Konsumentenverhalten | Consumer behaviour | Interkulturelles Marketing | Cross-cultural marketing | Nationalkultur | National culture | Individualismus | Individualism | Kollektivismus | Collectivism | Wissenschaftliche Methode | Scientific method | Organisationstheorie | Organization theory | Bibliometrie | Bibliometrics |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | vi, 218 Seiten Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 11 Beiträge |
| ISBN: | 978-3-319-65090-6 ; 3-319-65090-4 ; 978-3-319-65091-3 |
| Other identifiers: | 10.1007/978-3-319-65091-3 [DOI] |
| Classification: | Marketing ; Einstellung, Vorurteil, Beeinflussung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011700541