Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Year of publication: |
2018
|
---|---|
Authors: | Tuten, Tracy L. ; Mintu-Wimsatt, Alma |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 26.2018, 1/2, p. 1-3
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Kundenintegration | Customer integration | Nationalkultur | National culture |
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