Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Year of publication: |
2018
|
---|---|
Authors: | Tuten, Tracy L. ; Mintu-Wimsatt, Alma |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 26.2018, 1/2, p. 1-3
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Kundenintegration | Customer integration | Nationalkultur | National culture |
-
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann, (2023)
-
Drees, Norbert, (2010)
-
Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa, (2012)
- More ...
-
Spillan, John E., (2018)
-
Antecedents and outcomes of problem-solving : a look at Canadian negotiators
Mintu-Wimsatt, Alma, (1998)
-
Exploring market orientation among Chinese small and medium-sized enterprises
Zhang, Long, (2017)
- More ...