Engaging business customers through online experiences in different cultures
Welf H. Weiger
| Year of publication: |
2023
|
|---|---|
| Authors: | Weiger, Welf Hermann |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 3, p. 59-79
|
| Subject: | online customer experience | customer engagement | business-to-business marketing | national culture | localization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Social Web | Social web | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231165234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368373