Disentangling country-of-origin effects : the interplay of product ethnicity, national identity, and consumer ethnocentrism
Year of publication: |
June 2017
|
---|---|
Authors: | Fischer, Peter Mathias ; Zeugner-Roth, Katharina P. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 189-204
|
Subject: | National identity | Consumer ethnocentrism | Product ethnicity | Country-of-origin | Controlled experiment | Spotlight and floodlight analysis | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Ursprungsregeln | Rules of origin |
-
Ethnocentrism and ountry of origin effects among immigrant consumers
Zolfagharian, Mohammadali, (2014)
-
Harcar, Talha, (2015)
-
Sousa, Ana, (2018)
- More ...
-
Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P., (2010)
-
CEO pay fairness as a predictor of stakeholder management
Zeugner-Roth, Katharina P., (2010)
-
Advancing the country image construct: Reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P., (2010)
- More ...