Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh K. Dwivedi
| Year of publication: |
July 2018
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|---|---|
| Authors: | Shareef, Mahmud Akhter ; Mukerji, Bhasker ; Alryalat, Mohammad Abdallah Ali ; Wright, Angela ; Dwivedi, Yogesh K. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 258-268
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| Subject: | Advertisement | Facebook | Facebook marketing | Consumer attitude | Behavioural attitude | Social network advertisement | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Marketingmanagement | Marketing management | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.04.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883212