Advertisers and audience autonomy at the end of television
Year of publication: |
2009
|
---|---|
Authors: | Turow, Joseph |
Published in: |
The advertising and consumer culture reader. - New York, NY [u.a.] : Routledge, ISBN 0-415-96329-X. - 2009, p. 402-409
|
Subject: | Technischer Fortschritt | Technological change | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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