Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Year of publication: |
2020
|
---|---|
Authors: | Cian, Luca ; Longoni, Chiara ; Krishna, Aradhna |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 3, p. 489-508
|
Subject: | advertising | mental simulation | persuasion | process and outcome imagery | Simulation | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
-
Jeong, EunHa, (2016)
-
Royo-Vela, Marcelo, (2020)
-
The impact of visual perspectives in advertisements on access-based products
Kou, Sining, (2024)
- More ...
-
Cian, Luca, (2020)
-
Artificial Intelligence in Utilitarian vs. Hedonic Contexts : The 'Word-of-Machine' Effect
Longoni, Chiara, (2021)
-
Artificial intelligence in utilitarian vs. hedonic contexts : the "word-of-machine" effect
Longoni, Chiara, (2022)
- More ...