Advertising a Desired Change : When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
Year of publication: |
2020
|
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Authors: | Cian, Luca ; Longoni, Chiara ; Krishna, Aradhna |
Publisher: |
[S.l.] : SSRN |
Subject: | Simulation | Werbung | Advertising | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (20 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Cian, Luca, Chiara Longoni, and Aradhna Krishna, “Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion,” Journal of Marketing Research Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 20, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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