Advertising a new product in a segmented market
Year of publication: |
2006
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Authors: | Buratto, Alessandra ; Grosset, Luca ; Viscolani, Bruno |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 175.2006, 2, p. 1262-1267
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