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Advertising and consumer behaviour : paper before the Ohio Association of Economists and Political Scientists, Westerville/Ohio, 12.3.1960
Warne, Colston E., (1960)
Diagnosis and prognosis in journalism
(1962)
Advertising agency costs and profits
Gamble, Frederich R., (1959)
Media in advertising
Barton, Roger, (1964)
Handbook of advertising management
Barton, Roger, (1970)