Advertising allocation and impact of advertising on event ticket sales : which product, where, and when
Moon Young Kang
| Year of publication: |
2020
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|---|---|
| Authors: | Kang, Moon Young |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 4, p. 483-498
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| Subject: | advertising budget | advertising decision | Bayesian | duration model | event ticket sales | simultaneous model | when | where | which products | Werbung | Advertising | Werbewirkung | Advertising effects | Sportveranstaltung | Sport event | Preismanagement | Pricing strategy | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319835380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012308949