Television advertising and online search
Mingyu Joo; Kenneth C. Wilbur; Bo Cowgill; Yi Zhu
| Year of publication: |
2014
|
|---|---|
| Authors: | Joo, Mingyu ; Wilbur, Kenneth C. ; Cowgill, Bo ; Zhu, Yi |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 1, p. 56-73
|
| Subject: | advertising | information search | media | search engine marketing | television | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Fernsehwerbung | Television advertising | Informationsverhalten | Information behaviour | Werbewirkung | Advertising effects | Online-Recherche | Online search | Fernsehen | Television | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345169