Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Year of publication: |
2008
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Authors: | Zhao, Xin ; Belk, Russell W. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 2, p. 45-56
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Subject: | Werbung | Advertising | Außenwerbung | Outdoor advertising | Semiotik | Semiotics | Werbewirkung | Advertising effects | Kulturgeschichte | Cultural history | Sozialer Wandel | Social change | Shanghai | 1930-1940 |
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