Advertising and consumer demand : a differential approach
Year of publication: |
1989
|
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Authors: | Selvanathan, Eliyathamby Antony |
Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 31.1989, 3, p. 215-219
|
Subject: | Werbung | Advertising | Marktmechanismus | Market mechanism | Marktforschung | Market research | Theorie | Theory |
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