Advertising and identity in Europe : the I of the beholder
Year of publication: |
2000
|
---|---|
Other Persons: | Cannon, Jackie (contributor) |
Publisher: |
Bristol [u.a.] : Intellect |
Subject: | Europa | Werbung | Verbraucher | Ich-Identität | Kongress | Birmingham <1999> |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Values, lifestyles, and psychographics
Kahle, Lynn R., (1997)
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Diversity in advertising : broadening the scope of reserch directions
Williams, Jerome D., (2004)
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Psychologie der Marke : die Marke aus der Sicht des Verbrauchers
Sommer, Rudolf, (1998)
- More ...
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China : building a "mighty country"
Malena, Jorge E., (2017)
- More ...