Young New Zealand shoppers' brand perceptions and ethnocentricity
Gurvinder S. Shergill and Yuli Rosmala; Andrew G. Parsons
| Year of publication: |
2010
|
|---|---|
| Authors: | Shergill, Gurvinder S. ; Rosmala, Yuli ; Parsons, Andrew G. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 8, p. 613-624
|
| Subject: | Markenartikel | Brand | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Nationalkultur | National culture | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651873