Advertising and media research
S. K. Malhotra
| Year of publication: |
2006 ; 1. ed.
|
|---|---|
| Authors: | Malhotra, S. K. |
| Publisher: |
New Delhi : Omega Publ. |
| Subject: | Marketing | Mediaforschung | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | III, 264 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 81-89612-18-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004877025