Advertising and price effectiveness over the business cycle
Year of publication: |
2009
|
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Authors: | Gijsenberg, Maarten J. ; Heerde, Harald J. van ; Dekimpe, Marnik G. ; Steenkamp, Jan-Benedict E. M. |
Publisher: |
Leuven : Katholieke Univ. Leuven, Faculty of Business and Economics |
Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Preismanagement | Pricing strategy | Werbewirkung | Advertising effects | Konjunktur | Business cycle | Zeitreihenanalyse | Time series analysis | Bayes-Statistik | Bayesian inference | Großbritannien | United Kingdom | 1993-2007 |
Extent: | Online-Ressource (36 S.) graph. Darst. |
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Series: | MO. - Leuven : [Verlag nicht ermittelbar], ZDB-ID 2397376-6. - Vol. 0902 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Source: | ECONIS - Online Catalogue of the ZBW |
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