Advertising and pricing decisions in a manufacturer-retailer channel with demand and cost disruptions
Lingxiao Yuan; Chao Yang; Taotao Li
| Year of publication: |
2015
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|---|---|
| Authors: | Yuan, Lingxiao ; Yang, Chao ; Li, Taotao |
| Published in: |
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5726, ZDB-ID 2425005-3. - Vol. 8.2015, 3, p. 44-66
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| Subject: | Advertising Level | Demand Disruption | Game Theory | Production Cost Disruption | Supply Chain Management | Lieferkette | Supply chain | Werbung | Advertising | Preismanagement | Pricing strategy | Störungsmanagement | Disruption management | Spieltheorie | Game theory | Nachfrage | Demand | Produktionskosten | Production costs | Kosten | Costs |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288702