Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain
Year of publication: |
1-15 May 2016
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Authors: | Zhao, Lei ; Zhang, Jihua ; Xie, Jinxing |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 9/10 (1/15.5.), p. 2541-2551
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Subject: | cooperative advertising | pricing | game theory | supply chain management | Lieferkette | Supply chain | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Werbung | Advertising | Nachfrage | Demand | Unternehmenskooperation | Inter-firm cooperation |
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