Advertising and pricing policies in a two-echelon supply chain with a capital-constrained retailer
Year of publication: |
2019
|
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Authors: | Yang, Honglin ; Chu, Lingling ; Wan, Hong |
Published in: |
RAIRO / Operations research. - Les Ulis : EDP Sciences, ISSN 0399-0559, ZDB-ID 1481534-5. - Vol. 53.2019, 4, p. 1331-1342
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Subject: | Supply chain management | capital-constrained retailer | trade credit | advertising and pricing policies | Lieferkette | Supply chain | Einzelhandel | Retail trade | Werbung | Advertising | Preismanagement | Pricing strategy |
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