The effect of the alliance between manufacturer and weak retailer on supply chain performance
Jianxiong Zhang, Liyan Lei, Fuxiao Lu and Lixin Cui
| Year of publication: |
October 2018
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|---|---|
| Authors: | Zhang, Jianxiong ; Lei, Liyan ; Lu, Fuxiao ; Cui, Lixin |
| Published in: |
IMA journal of management mathematics. - Oxford : Oxford Univ. Press, ISSN 1471-678X, ZDB-ID 2074812-7. - Vol. 29.2018, 4, p. 457-487
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| Subject: | alliance | advertising | channel power | pricing | differential game | Lieferkette | Supply chain | Strategische Allianz | Strategic alliance | Preismanagement | Pricing strategy | Spieltheorie | Game theory | Einzelhandel | Retail trade | Industrie | Manufacturing industries | Vertriebsweg | Distribution channel | Werbung | Advertising | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/imaman/dpx005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011974914