Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch
| Year of publication: |
2015 ; 10. ed.,
|
|---|---|
| Authors: | Belch, George Eugene ; Belch, George E. ; Belch, Michael A. |
| Publisher: |
New York, NY : McGraw-Hill/Irwin |
| Subject: | Werbung | Advertising | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXIV, 842 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-981-4575-11-9 ; 978-0-07-802897-7 ; 0-07-802897-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344786