Advertising and promotional methods
Seymour Banks and Edward W. Hart
| Year of publication: |
1977
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|---|---|
| Authors: | Banks, Seymour ; Hart, Edward W. |
| Published in: |
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications. - Washington, D.C. : U.S. Gov. Print. Off.. - 1977, p. 381-413
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| Subject: | Werbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001872007