Advertising and public policy : the macroeconomic effects of advertising
Year of publication: |
1981
|
---|---|
Authors: | Jacobsen, Robert ; Nicosia, Franco M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 18.1981, 1, p. 29-38
|
Subject: | Werbung |
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