Advertising and public relations research
Donald W. Jugenheimer ...
| Year of publication: |
2010
|
|---|---|
| Authors: | Jugenheimer, Donald W. ; Bradley, Samuel D. ; Kelley, Larry D. ; Hudson, Jerry C. |
| Publisher: |
Armonk, NY : Sharpe |
| Subject: | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Statistische Methode | Statistical method | Marktforschung | Market research | Befragung | Interview | Forschung | Qualitative Methode | Quantitative Methode |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | VIII, 327 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7656-2418-5 ; 0-7656-2418-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013530441