Advertising media planning : a brand management approach
Year of publication: |
2008 ; 2. ed.
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Authors: | Kelley, Larry D. ; Jugenheimer, Donald W. |
Publisher: |
Armonk, NY [u.a.] : Sharpe |
Subject: | Werbung | Advertising | Werbeträger | Advertising media | Markenführung | Brand management |
Description of contents: | Table of Contents [gbv.de] |
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Schweiger, Günter, (2008)
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Gaca, Christian, (2008)
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Schüür-Langkau, Anja, (2011)
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Advertising media planning : a brand management approach
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