Advertising and publicity : an information processing perspective
Year of publication: |
1993
|
---|---|
Authors: | Lord, Kenneth R. |
Other Persons: | Putrevu, Sanjay (contributor) |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 14.1993, 1, p. 57-84
|
Subject: | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Theorie | Theory |
-
Lexikon der Kommunikationspolitik : Begriffe und Konzepte des Kommunikationsmanagements
Bruhn, Manfred, (2008)
-
Marketing communications strategies
Pilarczyk, Bogna, (2008)
-
Make-or-Buy-Entscheidungen im Marketingbereich
Peters, Theo, (1995)
- More ...
-
Cultural influences on cross-border vacationing
Lord, Kenneth R., (2008)
-
Advertising and publicity: An information processing perspective
Lord, Kenneth R., (1993)
-
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
Lord, Kenneth R., (2019)
- More ...