Advertising and the evolution of market structure in the US car industry
Year of publication: |
2003
|
---|---|
Authors: | Geroski, Paul A. ; Mazzucato, Mariana |
Published in: |
Competition, monopoly and corporate governance : essays in honour of Keith Cowling. - Cheltenham [u.a.] : Elgar, ISBN 1-84376-089-4. - 2003, p. 259-284
|
Subject: | Kfz-Industrie | Automotive industry | Werbung | Advertising | Marktstruktur | Market structure | Markteintritt | Market entry |
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