Advertising and the evolution of market structure in the US car industry during the post-war period
Year of publication: |
2001
|
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Authors: | Mazzucato, Mariana ; Geroski, Paul A. |
Institutions: | The Open University / Faculty of Social Sciences (contributor) |
Publisher: |
Milton Keynes : Open Univ., Fac. of Social Sciences |
Subject: | Kfz-Industrie | Automotive industry | Werbung | Advertising | Marktstruktur | Market structure | Markteintritt | Market entry | USA | United States | Ausländisch | Foreign |
Extent: | 28 S graph. Darst |
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Series: | Open discussion papers in economics. - Milton Keynes, ISSN 1753-2590, ZDB-ID 2171330-3. - Vol. 38 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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