Advertising and youth : Two studies
Year of publication: |
1972
|
---|---|
Authors: | Ward, Scott |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 241848-4. - Vol. 14.1972/73, 1, p. 63-82
|
Subject: | Jugend | Werbungsforschung | Vereinigte Staaten |
-
Werbewirkung bei Kindern - empirische Untersuchungsergebnisse
Haedrich, Günther, (1978)
-
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold, (1972)
-
Advertising and consumer psychology
Percy, Larry, (1983)
- More ...
-
Consumer behavior : theoretical sources
Ward, Scott, (1973)
-
Robertson, Thomas S., (1984)
-
Rolling, David Mark, (2010)
- More ...