Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea
Year of publication: |
2005
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Authors: | Moon, Young Sook ; Chan, Kara |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 22.2005, 1, p. 48-66
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