Advertising as a Reminder: Evidence from the Dutch State Lottery
Year of publication: |
2018
|
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Authors: | He, Chen ; Klein, Tobias J. |
Publisher: |
Munich : Center for Economic Studies and ifo Institute (CESifo) |
Subject: | dynamic demand | limited attention | reminder advertising | adoption model |
Series: | CESifo Working Paper ; 7080 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 1024853055 [GVK] hdl:10419/180342 [Handle] RePec:ces:ceswps:_7080 [RePEc] |
Classification: | M37 - Advertising ; D12 - Consumer Economics: Empirical Analysis ; D83 - Search, Learning, Information and Knowledge |
Source: |
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Advertising as a reminder : evidence from the Dutch State Lottery
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