Advertising Bans and the Substitutability of Online and Offline Advertising
Year of publication: |
2014
|
---|---|
Authors: | Goldfarb, Avi ; Tucker, Catherine E. |
Publisher: |
[S.l.] : SSRN |
Subject: | Regulierung | Regulation | Online-Marketing | Internet marketing | Marktforschung | Market research | Werbung | Advertising |
Extent: | 1 Online-Ressource (45 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 4, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1600221 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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