Advertising competition and industry channel structure
| Year of publication: |
2011
|
|---|---|
| Authors: | Wang, Chih-Jen ; Chen, Ying-Ju ; Wu, Chi-Cheng |
| Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 1, p. 79-99
|
| Publisher: |
Springer |
| Subject: | Distribution channel | Competition | Advertising | Game theory |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008926150