Advertising effects in presidential elections
Year of publication: |
2013
|
---|---|
Authors: | Gordon, Brett R. ; Hartmann, Wesley R. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 1, p. 19-35
|
Subject: | Werbewirkung | Advertising effects | Wahlverhalten | Voting behaviour | Präsidentschaftswahl | Presidential election | USA | United States | 2000-2004 |
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