Advertising Consumer Culture in 1930s Shanghai: Globalization and Localization in Yuefenpai
| Year of publication: |
2008
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| Authors: | Zhao, Xin ; Belk, Russell |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 37.2008, 2 (1.7.), p. 45-57
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