How advertising literacy training affect children's responses to television commercials versus advergames
Liselot Hdders, Veroline Cauberghe and Katarina Panic
| Year of publication: |
2016
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|---|---|
| Authors: | Hudders, Liselot ; Cauberghe, Veroline ; Panic, Katarina |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 6, p. 909-931
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| Subject: | children | advergames | television commercials | affective and cognitive advertising literacy | advertising literacy training session | purchase request | Kinder | Children | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Werbung | Advertising | Zielgruppe | Target group | Computerspiel | Video game | Online-Marketing | Internet marketing | Analphabetismus | Illiteracy | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Hörfunkwerbung | Radio advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1090045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011644533