How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
Year of publication: |
2018
|
---|---|
Authors: | De Jans, Steffi ; Cauberghe, Veroline ; Hudders, Liselot |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 4, p. 309-325
|
Subject: | vlog | influencer marketing | Werbung | Advertising | Zielgruppe | Target group | Jugendliche | Youth |
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