Advertising effectiveness measurement : intermediate constructs and measures
Lars Bergkvist
| Year of publication: |
2000
|
|---|---|
| Authors: | Bergkvist, Lars |
| Institutions: | Ekonomiska forskningsinstitutet <Stockholm> (contributor) |
| Publisher: |
Stockholm : EFI |
| Subject: | Werbewirkung | Advertising effects |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 245 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: Stockholm, Handelshögskolan, Diss., 2000 |
| ISBN: | 91-7258-531-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001475261