Advertising effectiveness on financial performance of banking sector : Turkey case
Merve Acar and Hüseyin Temiz
| Year of publication: |
2017
|
|---|---|
| Authors: | Acar, Merve ; Temiz, Hüseyin |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 4, p. 649-661
|
| Subject: | Profitability | Banks | Advertising expenses | Amortization policy | Asset recognition | Türkei | Turkey | Bank | Werbung | Advertising | Rentabilität | Unternehmenserfolg | Firm performance | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-03-2016-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729040