Impact of discretionary expenditures on profitability during recession : evidence from manufacturing sector in India
K.S. Sujit, B. Rajesh Kumar (Institute of Management Technology, Dubai, UAE)
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Sujit, K. S. ; Kumar, B. Rajesh |
| Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 6.2016, 3, p. 376-387
|
| Subject: | R & D Expenses | Advertising Expenses | Interaction Effects | Recession | Profitability | Konjunktur | Business cycle | Indien | India | Industrie | Manufacturing industries | Rentabilität | Werbung | Advertising | Werbewirkung | Advertising effects | Gewinn | Profit | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/tel.2016.63042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011546573